Guerilla Gardening

Branding. Marketing. Social Media. Web.

Guerilla Gardening (also commonly spelt as “Guerrilla Gardening”) is a movement dedicated to transforming unused spaces into green ones that can be used for community enrichment. The created marketing materials use both online and physical creations to help spread awareness about the movement while also inviting the audience to get involved. Interactive displays such as a free seed bomb vending machine, and “take one” slips of seed paper to plant. Taking stylistic inspiration from other guerrilla movements, the branding uses collage elements, a graffiti-esque font and bright colours to leave a lasting impact.