The Social Media Marketing Program at Conestoga College needed updated branding as well as marketing materials in order to increase their numbers for domestic enrolment. The created branding features bright colours that are associated with social media brands such as red, blue and yellow/green. When paired with a blocky typeface and fun icons, the created toolkit is cohesive, fresh and vibrant. Other materials created include a postcard, tri-fold, vertical banner and social media content featuring the programs’ mascot “Flippy”.