The National Tulip Festival is a celebration dedicated to celebrating the long-lasting friendship between Canada and the Netherlands. A branding redesign was completed to simplify the logo and help the overall branding become both more cohesive and more appealing to a wider audience. Posters and other designs were created using a style emulating off-set printing and textures to add a sense of dimension and history to the work. The created illustrations capture the history of the festival, while standing banners help explain it's past and the efforts of it's charitable foundation.