Guerilla Gardening
Branding. Marketing. Social Media. Web.
Guerilla Gardening (also commonly spelt as “Guerrilla Gardening”) is a movement dedicated to transforming unused spaces into green ones that can be used for community enrichment. The created marketing materials use both online and physical creations to help spread awareness about the movement while also inviting the audience to get involved. Interactive displays such as…
Simplee
Toothpaste
Branding. Packaging. Social Media.
The main goal with Simplee Toothpaste was to create a toothpaste brand that breaks the mint-flavoured industry mold. Inspired by how beauty products are packaged and displayed, Simplee is a low ingredient toothpaste that uses bold colours and shapes to stand out against other toothpaste brands that lean more clean and frigid. Unlike other brands that are full of filler ingredients, Simplee proudly…
Clean and Neat
Print. Animation. Social Media.
Clean and Neat is an art exhibit conceptualized to showcase the work of Georges Huel and Marc Lauriault. Taking inspiration from both of their bodies of work, the created design is vibrant, bright and exciting. The logo and created pattern flow seamlessly and allow for an immersive and dynamic viewing experience. Deliverables included print (mailer, poster, ticket), web…
Social Development Centre of Waterloo
Branding. Packaging. Social Media.
The brief for this project described selecting a not-for-profit organisation and redesigning its current marketing strategy through a marketing proposal and varied deliverables. The website redesign focusing on improving navigation and application of branding. Originally, many of the pages on the site were arduously long and made it difficult to find specific items or topics. The original…
Conestoga SMM
Social Media. Branding. Print.
The Social Media Marketing Program at Conestoga College needed updated branding as well as marketing materials in order to increase their numbers for domestic enrolment. The created branding features bright colours that are associated with social media brands such as red, blue and yellow/green. When paired with a blocky typeface and fun icons, the created toolkit is cohesive…
Canadian National Tulip Festival
Branding. Print Design. Environmental Design.
The National Tulip Festival is a celebration dedicated to celebrating the long-lasting friendship between Canada and the Netherlands. A branding redesign was completed to simplify the logo and help the overall branding become both more cohesive and more appealing to a wider audience. Posters and other designs were created using a style emulating off-set printing and textures to add a sense…
Illustrations and Mural Work
Digital Artwork. Mural Design. Acrylic Painting.
A collection of both professional and personal projects covering a variety of subject matter. Including work created for the City of Waterloo (multiple picnic table and banner designs) and a mural created for the Medical Centre at the Boardwalk in Waterloo, Ontario.